“It is not enough to be busy. The question is, what are we busy with?” — Thoreau. Too often, organizations are guilty of producing volumes of marketing and/or communications material and content without a clear understanding of the intended impact on key audiences or the organization’s bottom line. This shotgun approach reflects a mentality that [...]
We have been fortunate to work with many exceptional clients over the years. Here are some suggestions on how to build a positive relationship with a consultant: Collaborate on the hard work up front: It may sound simple or obvious but clarity is a cornerstone of any good relationship. Work with your consultant to get [...]
Words and pictures only tell part of the story, whereas video or animation tells the whole story! Professionally-produced videos or animations leave a lasting impression and position your business, organization, or department as the expert in your field. Video or animation offers many versatile and creative ways to tell your story — the potential is [...]
Influencing public policy has been described as a journey, not a race. This is an apt description given that the policy changes that you seek can often take years – or not occur at all. So why do it? Why go through the lengthy and often frustrating process of trying to work with elected officials [...]
