As we usher in 2024, organizations and governments must identify and deploy innovative solutions to connect with audiences. This drives business growth and is foundational for organizational sustainability. Some key communication areas to focus on are: Content: From interactive content to personalized messaging, engaging and diverse content is the cornerstone of effective communication because it [...]
“It is not enough to be busy. The question is, what are we busy with?” — Thoreau. Too often, organizations are guilty of producing volumes of marketing and/or communications material and content without a clear understanding of the intended impact on key audiences or the organization’s bottom line. This shotgun approach reflects a mentality that [...]
We have been fortunate to work with many exceptional clients over the years. Here are some suggestions on how to build a positive relationship with a consultant: Collaborate on the hard work up front: It may sound simple or obvious but clarity is a cornerstone of any good relationship. Work with your consultant to get [...]
Words and pictures only tell part of the story, whereas video or animation tells the whole story! Professionally-produced videos or animations leave a lasting impression and position your business, organization, or department as the expert in your field. Video or animation offers many versatile and creative ways to tell your story — the potential is [...]
Influencing public policy has been described as a journey, not a race. This is an apt description given that the policy changes that you seek can often take years – or not occur at all. So why do it? Why go through the lengthy and often frustrating process of trying to work with elected officials [...]
