“It is not enough to be busy. The question is, what are we busy with?” — Thoreau. Too often, organizations are guilty of producing volumes of marketing and/or communications material and content without a clear understanding of the intended impact on key audiences or the organization’s bottom line. This shotgun approach reflects a mentality that [...]

Too often we run into small business owners who are disenchanted with the time and money they are investing in marketing communications as they don’t believe they are getting the return on investment they are looking for. We hear it all of the time: “I put all of this time and effort into a website [...]