Wade joined Business Code Talk to talk about: What “brand” means for an organization and how reputation management impacts this. Brand and the influence of reputation going beyond the customer experience to include employees’ experiences — communication, workplace culture and “brand ambassadorship” by current and former staff. The influence of a company’s perceived reputation on [...]

In a world where we are all inundated with messages all day long on a diverse array of media, brand is more important than ever. A brand is not a logo or slogan or a company name. A brand is a business asset, and when managed effectively it creates value and further success. A defined [...]