Marcomm developed a one month Facebook campaign that raised awareness and understanding of Fort Air Partnership (FAP) among a younger demographic in a tangible and fun way. Significant exposure occurred during the campaign beyond the reach of the air monitoring organization’s normal communications efforts. Now in its fourth year, the 2020 campaign established a Facebook following of 12,293 (the vast majority in the 18-40 age range) that FAP can target periodically for special events and activities. Marcomm has managed FAP’s communications and marketing needs since 2010.